At an early age, when I was first able to pick up a pencil, I became fascinated with drawing. During my teen years, I wanted to be a comic book artist but unfortunately fate had a different plan in mind.
There were real life experiences that forever altered the path to my original dreams. These life occurrences previously mentioned consisted of bad relationships, health issues, as well as insurmountable debt; among other things. I still kept determination and perseverance on my mind to get me to the next level.
In the earlier part of my adult years, while attending college on Staten Island, I became inspired by a hip hop group to get involved with fashion. With me being more in control of my destiny, I decided to pursue my interest in clothing primarily printed t-shirts. At the beginning, I had a business partner with whom I formed a clothing label other than the one I have now. We eventually parted ways due to some creative differences.
Fast forward years later, I made my first attempt to strike out on my own with another fashion label. It never worked due to a lackluster name. Then came my solo project number two which ended up being the next miss. That didn’t stop me from creating until finally I came across a name I could get behind.
I had an epiphany…”Rhorie Drey Brand”. It flowed so perfectly and there was such a positively proud air about it. That lead me to add “Strength – Leadership – Focus” as a tagline to promote self-empowerment. Through all the adversity I’ve faced I knew my new brand had to convey a positive message to inspire others.
There are many lessons I learned throughout the entire process of building a brand and being an entrepreneur. With whatever business you plan to start, make sure you do some homework on the subject matter. This is key and instrumental in making the journey to success move much more smoothly. Come up with a strategy from start to finish of how you plan to build your brand. It’s important to also have an endgame whether you plan to license your business or sell it outright. Insure you trademark, copyright or patent your idea to prevent thieves from jacking your vision.
Here are some starter links to help you on your way: